行動裝置圖標之設計風格分類與探討

Design Elements and Design Style of Mobile App Icons

智慧型手機和平板電腦應用程式（App）儼然已成為日常生活的必需品，目前全世界共有數以百萬的應用程式已被發佈，共同的特點是它們都透過唯一的圖標作為標示。本研究將探討圖標視覺設計元素與設計風格彼此之間的關係，並透過質性的KJ法進行設計元素解構與量化的數量化三類方法進行風格分群。研究分析結果將圖標設計元素分為5類設計屬性分類與23個設計元素，並透過「具體-抽象」、「細節-整體」與「物件裝飾-角色設計」三個設計特徵的定義，將圖標在視覺設計上做5大風格的分群—偏向擬物化設計的「具體特徵設計風格」與「物件裝飾特徵設計風格」、偏向扁平式設計的「抽象特徵設計風格」、「字符風格」與「角色設計風格」。

Application software (app) for smartphones and tablets has become a necessity in everyday life. Millions of apps have been developed worldwide, but one feature they all have in common is that they are all identified by a unique icon. The aim of this study was to investigate what relationship of visual features and design style conclude the attractive icon. To evaluate the design elements of app icons, the KJ method and QT- III were employed to conduct qualitative and quantitative analyses. It was suggested that visual elements of app icons derive from 5 design features and 23 design elements and that three characteristics, concrete-abstract, detailed-general and object decorated-role designed, decide skeuomorphic (specific features design style & object decorated design style), flat design (abstract characteristic design style), character style and role design style.