新住民女性對媒體再現中的刻板印象觀點研究──以小港地區某新住民協會為例

A Study of the Stereotypes of New Resident Women in Media Representation: Take the Siaogang New Residents Association as an Example

本研究旨在探討台灣主流媒體新聞報導中再現的「新住民」形象，透過訪談了解新住民女性對媒體的觀察與感受。研究採取深度訪談法，與小港地區在地新住民協會15位姐妹們對於媒體所呈現的新住民樣貌做出探討。研究發現，新住民女性普遍對於新聞媒體再現的新聞感到非常不安與不平，她們感受到媒體對新住民女性刻板印象多半是負面、情色，以及出現在地方新聞版面。另外，新聞媒體的選材多將新住民女性定位為知識水準較低、無生產能力的社會弱勢，只要提到新住民就聯想到髒亂的居住環境、貧困的生活條件，以及離婚及無力培養有學習成就的第二代等等標籤。

The study was aimed to investigate the impressions of “new immigrants＂ represented in the mainstream media, which were the TV news shows, in Taiwan. The observations and feelings of new immigrant women towards the media were understood by conducting interviews with them. The method of in-depth interviewing was adopted in this study, and the subjects who helped in the investigation of the impressions of new immigrants presented in the media were 15 women from the local association of new immigrants in Siaogang District. It was found that new immigrant women generally felt very anxious and unfair towards the impressions of new immigrants represented in the news media. They felt that the stereotype formed by the media for new immigrant women often contained negative and sexual impressions, and the news stories about new immigrant women were usually only presented in the time for local news. In addition, the news media often positioned new immigrant women as the minority group in the society who had low educational attainment and no productivity by their selection of news stories, and this caused the general public to associate new immigrants with the labels of messy and dirty living environments, poor living conditions, divorces and incapability of raising children with high educational attainment.