從大眾日夢到分眾休閒：臺北都市消費轉型下的電影院

From Mass Daydreaming to Diverse Leisure Experiences : The Movie Theaters under Urban Consumption Transformation in Taipei

本文考察臺北市電影院的地理分布及與周邊紋理關係，呈現電影院從儀式性大眾日夢場所，到複合型分眾休閒去處的轉變。作者使用二手資料分析、現場觀察及訪談，回溯戰後迄今臺北市電影院演變，並繪製地圖。研究發現，電影院時空配置的變化，乃源於新市區崛起、電影業沒落與分眾化、都市休閒經驗及視覺性的轉變。主流戲院連鎖化經營、城郊電影院轉為二輪戲院，以及小眾藝文戲院在保存及文創脈絡下浮現，彰顯了電影院在消費地景中的新定位。不同於單一映演廳戲院通過地標建築展演著現代性，並成為周邊商業地景焦點，晚近依附於百貨商場、購物中心及文創園區的多廳和小眾電影院，則是廣闊消費空間中的附屬功能。雖然電影院在移動式視覺中介環境中略顯過氣，但仍保有通往他方之奇幻視覺裝置的誘人特質，是值得重視的地方營造觸媒。

This paper examines the geographical distribution of the cinemas in Taipei, as well as the textures developed around them. Firstly as sites for rituals of mass daydreaming, the cinemas gradually become destinations providing complex leisure activities appeal-ing to differentiated audience. The evolution of the cinemas in Taipei since the post-war period is reviewed and mapped from secondhand data analysis, on-field observation and interviews. It is found that the spatio-temporal changes of the distribution of the cinemas are due to the rise of new city centers, the decline of cinema industries and hence an increasingly differentiated audience, as well as the transformed experiences of urban leisure and visuality. In the meanwhile, mainstream cinemas were gradually franchised, while cinemas at the city outskirt re-established themselves as second-run theaters and the fad for historical preservation and cultural and creative industries led to the emer-gence of art houses. Such changes show that the position of cinemas in the consumption landscape has been recalibrated. The earlier cinemas accommodating only one single screen often performed modernity through their landmark buildings, and were the focus of the local commercial landscape. Yet, the recent cinemas are usually integrated into part of the department store, shopping mall, and cultural park, and often hold multiple screens or are art houses appealing to a small niche market. The current cinemas are therefore supplementary to the wider space of consumption rather than its focus. While cinemas may appear somewhat outdated given our contemporary environment largely mediated through mobile visual devices, they are still tempting in their ability to transport us to elsewhere with its fantastic visual apparatus, and can be valuable catalyst for place building.