英文摘要 |
Taiwan and Mainland China had signed MOU in November 17, 2009; Taiwan's security industry will begin to participate in the Mainland China securities market. With the promotion of cross-strait economic cooperation framework agreement (ECFA's) conduct had signed in June 29, 2010 in Chongqing and ECFA had formally effected in Sep 12, 2010. It will enter a new developing chance for the Taiwan's securities industry entering Mainland China. The study use the literature review, exporters' interviews, and questionnaire investigation for Taiwan's securities industry entering the mainland China market to explore the entry model and business strategies. The study finds Taiwan's securities industry entering the Mainland China and running the strategies: 1. Setting the branch company. 2. Being the alliance or cooperating with China and foreign investment broker. 3. City brokerage shares complementary. 4. Promoting the Internet online brokerage. 5. Taking the local and international business strategies. |