提昇台灣農業生物科技產業競爭優勢關鍵成功因素及其策略之研究

The study of key success factors for competitive advantages as well as strategies in promotion of agricultural biotechnology industry in Taiwan

台灣的農業生物科技產業正面臨蓬勃發展，產業如何運用不同的策略，創造成功的經營優勢，是未來努力的方針。本研究運用 Porter（1985）價值鏈的觀點，發展構面指標，並透過模糊德菲法專家問卷，擬定策略層級架構，再藉由模糊層級分析法，找出「提昇台灣農業生物科技產業競爭優勢的關鍵成功因素」。最後，根據上述研究結果，研擬台灣農業生技產業因應的發展策略，提供業者及政府決策之參考，以提昇台灣農業生物科技產業之競爭優勢。

As the agricultural biotechnology industry is thriving in Taiwan, an important issue for its promising future is the usage of right strategies to create competitive advantages and lead to successful operating. This study develops concept index via Porter’s value chain (1985) and later uses fuzzy Delphi method and fuzzy analytical hierarchical process (FAHP) to derive key success factors (KSF) for competitive advantages in promotion of agricultural biotechnology industry in Taiwan. Development strategies are then formed based on our KSF. These strategies can provide Taiwanese government and businessmen a powerful instrument in decision making and raise the competitive advantages in related industries.