我國綜合證券商研究人員資訊尋求行為研究

Information-Seeking Behavior of Securities Analysts in Taiwan

在投資的過程中，選擇正確的“投資標的物”，才能獲取最大報酬，降低投資風險，是故不能缺少投資理財的相關知識與資訊。目前投資理財的知識與資訊相當多元，大部份來自於我國大型證券公司的出版刊物、公司網站，及其所舉辦的活動。這些證券公司為了協助本身業務發展，並服務投資大眾與公司之法人客戶，皆設立研究部門以培養專業研究人才，從事證券投資的研究工作。專業的研究人員便以研究報告、演講、諮詢等方式，提供證券公司與投資大眾即時的投資決策。本研究旨在瞭解我國綜合證券商的研究人員，在研究工作中之資訊需求為何；同時，在資訊尋求的過程中，究竟使用何種資訊，透過哪些來源與途徑，是否遭遇任何困難，以及研究人員對於研究工作的看法與期許。本研究採質性研究之訪談法，實際訪談我國大型綜合證券商的研究人員，並歸納整理訪談研究結果及文獻分析，提出結論與建議。

In the process of investment, one should select correct assets in order to make profits and lower risks. Thus, we need a variety of investment information and knowledge. At present, most large securities firms provide investment information in the forms of publications, websites, and their activities. The research department of securities firms is established to cultivate professional securities analysts, who devote themselves to securities investment research and contribute their achievement to policy decisions of their firms and to the knowledge of investors through research reports, speeches, and consultations. The purpose of this study is to discuss information needs and the information-seeking behavior of securities analysts in Taiwan. Moreover, their difficulties, opinions, and suggestions are also examined in this study.