旅館職涯管理對員工激勵與職涯承諾影響之研究

Influence of Hotel Career Management on Employee Motivation and Career Commitment

本研究提出內部行銷和職涯管理促進旅館員工的內在和外在激勵，進而提升他們的職涯承諾和工作績效。問卷調查台灣五星級旅館218名員工以驗證研究模型。研究結果指出內部行銷正向影響內在和外在員工激勵，職涯管理對外在激勵顯著影響，但對內在激勵無顯著影響。外在激勵顯著影響工作績效，但對職涯承諾無顯著影響。內在激勵對職涯承諾和工作績效皆顯著正向影響。本研究為旅館管理者提供實施內部行銷和協助員工職涯管理的建議。

This study proposed internal marketing and career management to improve hotel employees' intrinsic and extrinsic motivation, thereby increasing their career commitment and job performance. Questionnaire data were collected from a total of 218 employees from five-star hotels in Taiwan to test the research model. The results indicated that internal marketing had a positive influence on intrinsic and extrinsic employee motivation, whereas career management had a significant influence on extrinsic motivation but not on intrinsic motivation. Extrinsic motivation significantly influenced job performance but not career commitment, whereas intrinsic motivation had a positive impact on both career commitment and job performance. This study provided implications for hotel managers to implement internal marketing and manage the careers of their employees.