設立觀光賭場考慮因素研究－結合腦力激盪法與層級分析法之應用

RESEARCH ON SELECTING THE SITE FOR CASINOS BY USING BRAINSTORMING AND AHP METHODS

腦力激盪法是近年來對創造力或問題解決等有所助益之方式。本研究的目的在於應用腦力激盪法及層級分析法以尋求設立觀光賭場所須考慮的因素。藉由學者、業者及民間企業負責人，來瞭解有關腦力激盪法在設立賭場考慮因素之思考方向。依照前述方法將所得結果，輔以層級分析法再次篩檢出更具說服力之因素。研究發現，增加就業機會、減少人口外移、改變價值觀，是設立觀光賭場主要的考慮因素，相較於離島建設條例，應可採取較開放之原則。本研究結果可提供政府與投資者在設立賭場時之參考。

Brainstorming is a way to help with enhancing creativity or problem-solving ability in recent years. The purpose of this study is to apply the brainstorming method and the hierarchical analysis method to seek the factors of setting up a casino. Through the help of scholars, practitioners, and the heads of private companies, we can fathom out the direction of the method while setting up casinos. According to the aforementioned method, the obtained results are supplemented by the hierarchical analysis method to detect more convincing factors. The study found that the factors, such as increasing job opportunities, reducing the emigration rate, and changing value systems, are the main considerations for setting up a casino. Compared with the Offshore Islands Development Act, the authority should actively open the door for it. The results of this study can be provided as a reference for the government and the investors while setting up a casino.