英文摘要 |
This study aims to explore the globalization process of modern baseball from United Kingdom to the whole world and to analyze how the process of sportization contributes to the impact of the subjective value on local sports when it articulates with Taiwan's society. The study is carried out by applying qualitative method such as the perspective of historical sociology and literature review to understand the globalization process of modern baseball, clarifying the dominant factors and the cultural meaning in the contextual order of different historical stages. The findings show that modern baseball was transformed from British rounders into American Baseball and Japanese yakyu. With Japanese colonial power, it was introduced to Taiwan, which hence contributed to Taiwan's baseball culture. The United States has been having a great ''soft power'' over worldwide local societies, which gives rise to the current phenomenon of the intense flow in global sport system. Such unbalanced flow has four main impacts on Taiwan society, including the drain of high-end athletic elites, the domination of western sporting commodities subcontractor, the popularity of foreign media images and the mainstreaming of American sporting lifestyle in local society. It has resulted in a complex consequence of mutual dependent influence under the global/local interaction: a tendency of Americanization. Given that the advantages outweigh the disadvantages, many societies begin to criticize and reflect on rebuilding their own sport community |