發掘無線充電市場技術策略群組：以技術相似性為基礎

Exploring Technology Strategic Groups of Wireless Charging : Based on Technology Similarity

創新是由不同知識與技能間結合而產生，但要能順利吸收新知識或新技能卻仍需要建基在相似技術的基礎上逐步擴散發展才能真正達成創新的目的。專利技術分類可視為不同專利權人展現的獨特創新屬性，如果能知悉身處於相同技術市場中隱然成形的技術發展趨勢與相應的競爭者，除有助於定位追蹤潛在競爭者技術研發動態並能據以研擬出符合市場潮流的技術發展策略。本研究以無線充電技術為例，檢索美國公開公告專利，並透過社會網絡分析方法，以CPC為基礎，分析不同專利權人在創新屬性上的相似性，進而歸納出市場中隱然成形的技術發展趨勢。從管理意涵看，研發單位可以運用本研究使用之方法與量測值建構自身所屬技術領域的技術相似網絡，從中找出有利於新知識、新技術發展上可資觀摩的學習對象，並歸納出市場隱然成形的技術群組，據以研擬符合市場發展態勢的技術策略。

Although innovation requires the incorporation of various types of knowledge and technology, the acquisition of new knowledge can be achieved only through technological similarity. By examining published and announced U.S. patents for wireless charging technology and assigning these patents technological attributes according to the cooperative patent classification system, this study employed social network analysis to observe the degree of similarity between the technological attributes of each patent owner. Moreover, the measured values obtained from the analysis were used to identify the types of R&D strategies employed by the assignees in the wireless charging market. From a management viewpoint, the applied research method is helpful for assisting enterprises in identifying competitors with high technological similarity through the use of social network analysis and for finding potential cooperators with various technological attributes through the strategy-positioning framework developed.