埔里鎮地方特色餐飲業：文化性演替下之產業永續發展脈絡分析

Local Specialty Restaurants at Puli Township: Applying Context Analysis on the Cultural Feature Evolution under Industrial Sustainable Development Concept

本文為探索性研究，以埔里鎮特色餐飲業為研究對象，透過質性資料及敘述統計，論述產業文化性與獨特性在不同時期的建構歷程。分析結果顯示，90 年代埔里以異業聯盟進行社會創新，發展地方特色餐飲的概念模型。921 地震後，外部資源湧入埔里重建，埔里分別形成小型社區和同業網絡，及另一類縣境的跨災區人民團體，以埔里鎮為核心的地方主體性逐漸淡化。近十年來隨著交通和觀光環境大幅變遷，餐飲市場競爭激烈，削減社會合作與創新頻率。餐飲型態走向多元化及 M 型化的同時，產業特色轉為低文化性高獨特性樣態。針對經營彈性高的地方特色餐飲業，本研究從產業脈絡分析，說明地方特色餐飲的文化性是地方集體認同的呈現，社會共創有助其革新與發展。

This paper is an exploratory study of the industry of local specialty restaurants located in Puli. Through qualitative data and narrative statistics, this paper discusses the building of industrial culture and uniqueness throughout different periods. The results of the study show that during the 1990s, Puli undertook social innovation through industrial alliances, and developed the concept of a local specialty restaurant industry. After the 921 Earthquake, a large number of external resources flooded into Puli to assist with re-building. Puli separately formed small community associations, peer networks, as well as groups of cross-township disaster areas, resulting in the gradual weakening of the concept of local subjectivity -the core of which was Puli. Following dramatic changes in the transportation and tourist environment of the last decade, the restaurant market has become highly competitive, which has reduced the frequency of social cooperation and innovation. As the structure of the restaurant market has become more diversified and M-shaped, the characteristics of the industry has shifted to one that focuses less on culture but more on uniqueness. Directed at the local specialty restaurant market which requires high operational flexibility, this study adopts a contextual analysis and suggests that the cultural aspects of the local specialty restaurant market is a showcase of the local collective identity and that social co-creation is conducive to its innovation and development.