鄉村旅遊資源開發──以雲孚市禪域小鎮為例

The Opening of Tourism Resources in Township Village: A Case Study of Small Towns in Yunfu City

隨著鄉村振興戰略的實施，人們對於扶貧方式的思考也漸漸深入，鄉村旅遊逐漸在全國範圍內興起。本文通過介紹國內外鄉村旅遊的發展狀況，其中著重介紹雲浮市新興縣鄉村旅遊的開發，即特色小鎮－－禪域小鎮的發展規劃、定位、可行性分析、定價策略、目標客群、宣傳行銷模式、發展規劃三階段的介紹，找出目前禪域小鎮發展遇到的問題，並且提出相關可行性的建議。為以後其他各地發展鄉村旅遊提供借鑒參考。

With the implementation of rural revitalization strategy, people's thinking on poverty alleviation is gradually deepening, and rural tourism is gradually rising in the whole country. This paper introduces the development of rural tourism at home and abroad, including the development of rural tourism in Xinxing County of Yunfu City, that is, the development planning, positioning, feasibility analysis, pricing strategy, target customer group, propaganda marketing mode and development planning of Zen small town, finds out the problems encountered in the development of Zen small town at present, and puts forward some feasible suggestions. It provides reference for the development of rural tourism in other places in the future.