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篇名
Strategic Management Current Analysis of Strength and Weakness of Taiwan's ODM/OEM
並列篇名
Strategic Management Current Analysis of Strength and Weakness of Taiwan's ODM/OEM
作者 Tu-Ting WangChia-Liu Chang
英文摘要
Taiwan, well known as a“Small-Giant”in the Thin Film Transistor (TFT)/ Liquid Chrystal Display (LCD) industry is well known for its dynamic flexibility and efficiency. This research examines the relation between Original Design Manufacturing (ODM) & Original Equipment Manufacturing (OEM) industries along with analyzing Taiwanese corporations’strategic management for their strength and weakness in the field of Information Technology (IT). By analyzing a sample of listed companies in Taiwan, this research proposes a measure of managerial optimism from management earnings forecasts, and find that well known Taiwan IT firms did not climb to where they are today with simply luck; however, by solidifying fundamentals, and correctly strategically managing its own strength and weakness. Moreover, this research discusses which strategic methods these rather successful Taiwanese firms utilize to win the comparative advantage over their competitors in their respective fields. In addition, with these successful strategic management methods, this paper will illustrate where Taiwan’s economy stand with the strategic implementation in which this Island has gathered ranking its financial status in the past couple years.
起訖頁 29-37
關鍵詞 Strategic ManagementODMOEMManufacturing
刊名 創新研發學刊  
期數 201412 (10:2期)
出版單位 中華創新研發學會
該期刊-上一篇 應用價值工程方法於新型開關研發專案
該期刊-下一篇 服務失誤與服務補救──銀行案例分析
 

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