The Study of International Marketing Research Trend in Current Decade: An Author Co-Citation Analysis

The Study of International Marketing Research Trend in Current Decade: An Author Co-Citation Analysis

The purpose of this paper is to identify the critical issues in international marketing research, analysis of each author of the reference scenario citation, with co-citation and factor analyses used to investigate the intellectual pillars of the international marketing literature. By analyzing 23,815 citations of 607 articles published in SSCI journals in the field of international marketing between 2003 and 2012, this paper identified the most important publications and the most influential scholars and journals. The results help to profile the network of knowledge production in international marketing research and provide important insights with implications for current and future research paradigms for both management scholars and practitioners.