高階主管知識領導、組織學習文化與組織創新能力關係模式之研究──以台灣文化創意產業為實證

A Study of the Correlations Model among Top Managers' Knowledge Leadership, Learning Culture and Orgnizational Innovation Capability-An Empirical Research for Cultural Creative Industry in Taiwan

面對二十一世紀知識經濟時代的來臨，知識已成為經濟發展的主要驅動力，在如此重視知識基礎的環境中，唯有藉由有效整合各種資訊與知識，積極進行組織創新，才能增強持續競爭優勢。而企業如何掌握時代的脈動並型塑學習文化，以因應快速變遷的經濟環境，就顯得相當的重要。本研究採用問卷調查法，受測對象為台灣文化創意產業100家公司之主管與員工，透過分層立意抽樣方式共發出主管問卷300份，員工問卷1500份，共計回收41家公司，有效主管問卷76份，有效員工問卷309份，回收率分別為41%、25.3%及20.6%，並應用變異數分析、複迴歸分析、Pearson相關分析、層級迴歸分析等統計方法驗證本研究之假設。經由研究結果發現文化創意產業之知識領導對組織的學習文化有顯著正向影響。本研究亦發現，文化創意產業的知識領導對組織的創新能力影響並不顯著且組織學習文化在知識領導與組織創新能力之間的中介關係效果亦不顯著。本研究推論台灣文化創意產業發展至今僅有11年，尚處於起步階段，且文化創意產業之公司員工，平日經常自行蒐集相關資訊及主動學習，員工傾向能直接與外界接觸取得所需新知，來激發新的創意，提升其創新能力。

With the advent of knowledge economics, knowledge has become the main driving force of economic development. Under the knowledge-based environment, enterprises should integrate several kinds of information and knowledge efficiently and drive organizational innovation aggressively to enhance sustainable competitive advantage. It is very important for business leaders to understand social movement and construct learning culture in order to confront the rapid and diverse changing of external macro-environment.Questionnaire survey was employed in this study. The subjects were the managers as well as employees of 100 companies in cultural creative industry. Three hundred questionnaires for managers and 1,500 ones for employees were sent through stratified purposive sampling. The total number of the effective questionnaires of 41 companies, 76 managers and 309 employees were returned. The valid return rates were 41%, 25.3% and 20.6%, respectively. The data were analyzed by ANOVA, multivariate regression, Pearson product-moment correlation, hierarchical regression analysis to test the hypotheses of this study. The results showed that knowledge leadership could positively and significantly influence the organizational learning culture.The study also found that knowledge leadership didn't influence organizational innovation capability significantly and learning culture didn't significantly mediate the relationship between knowledge leadership and innovation capability. The findings of this study implied that the development of Cultural Creative Industry in Taiwan is only 11 years, still at the beginning stage. The employees usually collected information and learned knowledge actively by themselves and they tent to acquire updated knowledge from external Environment directly in order to vitalize their creativity and to enhance the organizational innovation capability.