熱門音樂活動參與者參與涉入、體驗與行為意圖之相關研究

To Study Popular Music Players that Participate Involvement, Experience and Behavioral Intention

本研究目的旨在了解熱門音樂活動參與者的參與涉入、體驗及行為意圖的關係，研究採用結構方程模式，呈現出熱門音樂活動參與者的參與涉入、體驗對行為意圖的影響情形與強弱程度。研究對象為熱門音樂活動參與者，共發出200份問卷，回收有效問卷186份。研究發展出參與涉入、流暢經驗與行為意圖三個問卷，作為研究工具，量表的建構效度及內部一致性係數均良好，以次數分配、因素分析及結構方程模式等統計方法進行分析。研究結果顯示：1.熱門音樂活動參與涉入會正向影響參與體驗。2.熱門音樂活動參與體驗會正向影響行為意圖。

The purpose of this study aimed at understanding the popular music activities involved the participation of the participants to experience the relationship between intention and behavior, research using structural equation modeling, showing a popular music event involved the participation of the participants to experience the impact of behavioral intentions and the strength of the case extent. Study participants for the popular music event, a total of 200 questionnaires, 186 valid questionnaires were recovered. Involved the participation of research and development, experience and behavioral intention of smooth three questionnaires as a research tool, scale construct validity and internal consistency coefficients were good to the number of distribution, factor analysis and structural equation modeling and other statistical methods for analysis. The results showed that: (1). Popular participation in musical activities involved will affect the participation of positive experience. (2). Popular music will be a positive experience to participate in the intention of influencing behavior.