入口網站關鍵字與醫院曝光度之比較

Comparisons of the visibility of portal websites and the key words used for hospitals in Taiwan

目的：網際網路的普及，評鑑規範醫院需設有專屬網站提供衛教宣導、社區活動的訊息、及宣導醫院的業務內容與經營資訊。探討醫院入口網站的曝光度成為一項重要的指標。方法：以觀察法進行調查，採用行政院衛生署公佈的513家評鑑醫院合格的名單（受試者），及其醫院基本特色的資料（如醫院床位名稱、執業登記人員、及醫院科別）的106個字串，作為評估入口網站曝光度的關鍵詞句（題目），檢視是否符合試題反應理論單參數模式的Rasch模式的預期。以全球市佔率最高的Google搜尋引擎為工具，撰寫程式模組（評估者），完成搜尋網站54,891次以上，以出現頁面的先後順序，分別給定9至1分（9點計分），以評估醫院網站的曝光度。

Objective: With the popularity of the Internet in recent years, hospital accreditation in Taiwan specifi es that a portal website on health education be made available to the public.Thus, there is a need to study the visibility of portal websites for hospitals in Taiwan. Methods: Five hundred thirteen hospital portal websites were compared. Seventyfi ve keywords (as items) and 273 hospitals (as examinees) were fi tted to the Rasch model (1960) after a serial Rasch analysis was performed. The extremely worldwide popular search engine, Google, incorporated with a computer program to facilitate searching effi ciency was used in the present study. After > 54,891 web page searches, a Likert-type 0-9 score was analyzed to estimate the visibility of each hospital portal website.