中老年人家庭支持、運動觀光涉入對運動觀光行為意圖影響之研究

The Impact of Family Support and Sport Tourism Involvement on Sport Tourism Behavior Intention in middle-aged and elderly people

本研究旨在探討中老年人參與運動觀光的行為意圖，並進一步了解家庭支持和涉入程度對於運動觀光行為的影響，研究採用問卷調查法收集資料，以臺灣地區中老年人為研究對象，以立意抽樣方式抽取250位為研究樣本，進行問卷調查，總計回收230份，回收率達92%；而有效問卷數量為200份，有效問卷達86.9%。以結構方程模式為分析方法，檢定整個模式之配適度與各構面間之關係。研究結果顯示：一、中老年人家庭支持對運動觀光行為意圖具顯著影響。二、中老年家庭支持對休閒涉入未達顯著影響。三、中老年休閒涉入對運動觀光行為意圖具顯著影響。研究建議可提供相關單位做為實務管理和未來研究參考。

The purpose of this study was to the impact of family support and sport tourism involvement on sport tourism behavior intention in middle-aged and elderly people. The study was conducted with questionnaire, where the research subjects were middle-aged and elderly people in Taiwan. 250 subjects were chosen, including 230 recovery surveys, the return rate was 92%. 200 questionnaires were available; the return rate for available questionnaires was 86.9%. Structural equation model (SEM) was used to estimate the fit of the overall model and to analyze the relationship between variables. The results were as follows: (1) The family support was significantly affected with sport tourism behavior intention in middle-aged and elderly people; (2) The family support was not significantly affected with leisure involvement in middle-aged and elderly people; (3) The leisure involvement was significantly affected with sport tourism behavior intention in middle-aged and elderly people.