大學生參與法式滾球之研究

The research of the model of behavior and intention for the university students who participate in the Petanque

本研究以計畫行為理論（theory of planned behavior; Ajzen, 1985）為理論基礎，探討大學生參與法式滾球行為意圖模式。本研究結構方程模式（SEM）進行資料分析。結論為：態度、主觀規範、行為控制知覺、行為傾向等四個潛在變項具有收斂效度與區別效度，並且具有良好適配度。態度顯著影響行為傾向、行為控制知覺顯著影響行為傾向、行為控制知覺顯著影響行為傾向等假設成立。建議：政府與相關單位能重視法式滾球運動，並改善其法式滾球整體環境以提升參與法式滾球運動之參與行為。

This study is based on the theory of planned behavior (Ajzen, 1985). It aims to explore the model of behavior and intention for the university students who participate in the Petanque. The analysis is undertaken on the data of this study by way of the Structure Equation Model (SEM). The conclusion is that such four potential variables as the attitude, the subjective norm, perceived behavior control and the behavior tendency bear the convergent validity and the discriminant validity as well as the excellent fitness. Such hypotheses are established that the attitude significantly affects the behavior tendency, the perceived behavior control has the striking effect on the behavior tendency and the perceived behavior control remarkably affects the behavior. It is suggested that the government and the authorities concerned should be able to emphasize the sport of the Petanque and improve the overall environment of its French in order to promote the behavior of participation in the sport of the Petanque.