臺灣地區推動醫療旅遊的挑戰

Challenges of Medical Tourism in Taiwan area

臺灣政府將醫療旅遊列為重點發展項目。至今推行已有十年的時間，礙於忽略政策執行產生的盲點，造成當前處於停滯階段。本文選定具備醫療旅遊產業之業者為探討對象，以訪談法與主題分析法探勘資料，採N-VIVO10進行數據分析，進而探討台灣目前醫療旅遊推行面臨的問題。依據醫界、旅行社及旅館業者三方共8位參與者之見解，得到專屬法源限制、缺乏政府長期重視、語言限制、輔導機制等實踐阻礙。結果發現，參與者對缺乏政府長期重視具有高度的共識（三方總覆蓋率均質62.33%，組間差異±6.33）；針對政策應立即重視，規劃整合性平臺，使醫療旅遊產業得以永續經營。

The government of Taiwan area has listed medical tourism as a key project of development, yet after a decade since its implementation, the development of medical tourism is stagnant due to the negligence of the blind spots resulting from policy execution. This study focused on the medical tourism operators, and adopted interviews and thematic analysis to collect the data. N-VIVO10 was used for data analysis, in order to discuss the current problems in Taiwan area's promotion of medical tourism. According to the views of the eight participants from the medical community, travel agencies, and hotel operators, the obstacles include limitation due to exclusive laws, a lack of long-term government attention, language restrictions, and counseling mechanisms. As a result, it was found that participants had a high degree of consensus on the lack of long-term government attention (with a total coverage of 62.33% from the three groups and between-group difference± 6.33). It is suggested that the government should pay attention to the policy immediately and plan an integrated platform to make the operation of the medical tourism industry more sustainable.