網路社群發言文化分析之個案研究

A Case Study on the Analysis of Posting Culture in the Web-based Community

本研究目的在於探討網民文章評論中的性別、年齡、種族及階級意識型態。本研究設計採內容分析法，以解析網友發言與貼文背後的意識形態。研究分析對象為2014年2月16日至2月22日與2014年3月9日至3月15日兩個時間段中PTT八卦板被推爆之12篇文章。內容分析項目分別為文章主題內容及網友回覆評論。研究結果發現，性別、年齡、種族及階級意識型態皆再現於網民評論中。在出現頻率上，以性別、種族與階級意識型態最為常見。在性別與種族相關的主題文章及回文中，酸文攻擊字眼特別強烈。針對研究結果，本文亦提供教育者及後續研究建議。

This study aimed to investigate the ideology of gender, age, race and class appeared in web users' postings. Content analysis as a major research method in the study was used to examine the purpose of web users' postings and potential ideologies hidden in the postings. Research targets were the most discussed 12 articles posted between 16 February, 2014 and 22 February, 2014 and between 9 March, 2014 and 15 March, 2014. Research focus of content analysis was the content of web postings and replying postings. The results showed that the ideology of gender, age, race and class were all reproduced in the postings. Regarding the occurrence frequency, the gender, race and class were common ideologies. In terms of postings related to the topics of the gender and race, strong criticisms appeared in the sarcastic postings. Based on the findings, implications for educators and future research were also provided.