中國大陸文學網站的創作生產策略與困境：以起點中文網為例

Examining Production Strategies and Their Dilemmas with Network Literature Web Sites in China: The Case of Qidian

近十年，網路普及推升中國大陸通俗文學成長，原創文學網站興起又驅動網路原創小說市場迅速發展。雖然少數小說的創作品質獲得肯定，但多數作者在創作上一直被批評急功近利、重量不重質。本文歸納其肇因，除作者本身應負責任外，主要還跟原創文學網站的創作生產策略有關。以起點中文網為例，按字計酬策略使作者為求更新而採極端化寫作；類型化策略使作者好用文類公式減少負擔；作品排行策略使作者不斷浮誇故事情節以吸引讀者目光。

For the past 10 years, the Internet has provided the foundation for the popularization of network literature in China. In particular, the rise of network literature web sites has assisted in the rapid growth of the network novel market. However, the fast commercialization of the network novel has resulted in writers looking for quick success, rather than engaging in the creative process of writing. In this study, we explored the case of Qidian, the largest network literature web site in China, to prove this theory. The company expects writers to adhere to several strategies. The pay-per-word strategy causes writers to prioritize the length of the story over quality. The formatting strategy of the network novel results in the excessive dependence of the writer on a predefined narrative formula. The ranking strategy limits the writer to a selection of story plots that the readers are most interested in.