購物中心走廊設置設計的重要因素：印尼購物中心的研究

The Important Factors of Corridors Settings in Shopping Center Design: A Study of Indonesian Shopping Centers

The existence and function of corridors as quasi-internal public spaces is important in accommodating shopping activities and creating a comfortable shopping experience. This research aims at further examining the corridor setting factors that might offer identification and orientation to achieve the objective of creating a sense of place in a shopping center. The findings are important for the owner, management, and the architects and interior designers of shopping centers. The research in Gandaria City and Ciputra World, Indonesian shopping centers used sequential exploratory method. The study began with a grounded research with 45 informants and later performed data sampling through interviews, focus groups and design observation. The results comprise a corridor setting's indicator elements and constitute input to the study's survey stage. That stage was analyzed using a quantitative method with factor analysis. This survey involved 350 visitors from both shopping centers. The survey resulted in different outcomes for Gandaria City and Ciputra World. In Gandaria City, the corridor setting factors in creating sense of place are corridor legibility, social image and interaction, as well as store design. In Ciputra World, the corridor setting factors are visual harmony, corridor legibility, and corridor ambience along with social image and interaction. 作為準內部公共空間，走廊的存在和作用在創造購物活動的便利性及購物體驗的舒適性極為重要。本研究旨在進一步檢視能提供方向識別，以實現在購物中心內建構場所感目的之走廊設置因子。這些研究發現對業主、管理者、建築師和商場的室內設計師都很重要。本研究使用順序探索方法（sequential exploratory method）在Gandaria市和西普拉世界的印尼商場中進行探索。這項研究始於一項以45位資料提供者為基礎的研究，之後再透過訪談、關鍵群體討論和設計觀測來進行數據採樣。研究結果包括走廊設置的指標要素及構成研究調查階段的投入。調查階段採用定量方法與因子分析進行了分析。這項調查計包括了350位到這二個購物中心的訪客。這項調查對Gandaria市和西普拉世界產生了不同的結果。在Gandaria市中，創造場所感的走廊制設置因子是走廊的易讀性、社會形象和互動，以及店面的設計。而在世界西普拉中，走廊設置的因子是視覺上的和諧、走廊的易讀性以及隨著社會形象和互動的走廊氛圍。