離島觀光科系學生人格特質、社會資本與創造力對創業意圖影響之研究

The Influences of Personality Traits, Social Capital, and Creativity on the Entrepreneurial Intentions of Tourism Students on a Remote Island

研究旨在探討離島地區觀光科系就讀學生的創業意圖，並驗證創造力在人格特質、社會資本與創業意圖之間的中介效果。本研究以澎湖地區高中暨大學生為研究對象，進行問卷調查，並建立結構方程的預測模型。本研究結果發現，原創型創造力、橋接型社會資本與開放經驗特質，是強化學生創業意圖的三大主因。原創型創造力產生極具影響力的中介效果，而實用型創造力則對創業準備也有顯著的中介影響。當深度與生態旅遊日益興盛，離島創業形成風潮之際，如何強化青年學子的創業意圖，成為重要的培育方向之一。本研究結果所呈現出，各類人格特質與社會資本透過創造力之中介，對離島創業意圖所產生的複雜互動和綜整影響，會對在地教育機構的教學策略和輔導措施，以及地方政府的產業政策及鼓勵措施有所啟示。 The current study investigated the influence of personality traits, social capital, and creativity on the entrepreneurial intentions of students on the Penghu Island, Taiwan and the study also examined the mediating effects of student creativity. The research participants were students from the tourism programmes of National Magong High School and National Penghu University of Science and Technology. Valid survey data were collected and analysed using confirmatory factor analysis and structural equation modelling. The results indicated that the originality type of creativity, bridging social capital, and trait openness were the factors most strongly affecting entrepreneurial intention. Whereas the originality type of creativity possessed the overriding mediating effect, the usefulness type of creativity had a significant effect on entrepreneurial preparation. As ecotourism flourishes and more young people consider entrepreneurship, identifying effective methods for strengthening the entrepreneurial intentions of students has become a crucial objective of talent development. The complex interactions between the variables used in the current study as well as their synthesised effects could have critical implications for the instructional strategies and guidance interventions for local education institutions and for industrial policies and entrepreneurial incentives offered by the local government.