二十一世紀文化工業下文創商品之價值探究與反思

The Exploration and Reflection of the Value of Creating Products under the Cultural Industry in the 21st Century

文化經濟被消費市場所接納，除了文化傳承議題及在地特色的建立與傳遞之外，更逐步獲得消費市場極大的接受鑽。當代文創商品設計在過度強調商品化的情況下，使得文化商品生產失去精緻文化的精神，從而為台灣帶來「文化工業」的諸多負面現象。故此，在文創商品開發的過程中，如何於“商品化”及“保存文化內涵精神”兩大面向上取得平衡點，即是本研究所欲探究之目的。本研究由個案分析以及實地的田野調查，觀察國內的文化創意產業案例，並且進行分析及評估，再建立參考模式及指標，提供爾後文化創意產業業者執行的參考。透過文化商品設計模式的綜合構思，確實針對消費者之文化理解與詮釋進行更精確的設計，有效傳達文化的意涵，加值文創商品。

The cultural industry is progressively gaining greater acceptance in the consumer market. Where contemporary cultural and creative product designs are placing much emphasis on commercialization, cultural and creative products are losing their inherent spirit of refinement and sophistication, eventu- ally leading to negative impacts on the ''cultural industry'' in Taiwan. Therefore, in the process of cul- tural and creative product development, the issue on how to achieve a balance between ''commerciali- zation'' and ''conservation of the spirit of cultural connotation'' will be the objective of this study. This study will be based on case studies and on-site field surveys. An observation on domestic cases of cultural and creative industries and an analysis and evaluation will be carried out. Reference models and indicators will then be established to provide a reference for future operations by individuals en- gaged in the cultural entrepreneurial industry.