都會型休閒農場開發指標之建構

Constructing Development Indicators of Leisure Farm in Taiwan Metropolis

國內農業旅遊的快速成長發展，但鄉村區與都會核心區的特性不同，且都會核心區農業旅遊的發展困難程度較高，因此穩定發展都會核心地區農業旅遊，政府相關單位應定期針對都會核心區特性進行各項農業旅遊商品進行檢視；而以都會核心區為營運場所的農業經營者則需開發符合消費者需求的都會型休閒農場。本研究採取模糊德菲法（fuzzy Delphi technique, FDT）及層級分析法（analytic hierarchy process, AHP）來分析都會型休閒農場開發指標，研究結果發現在個別觀點方面，雖然各領域之農業旅遊專業人士有不同的重視指標，但主要集中在遊程服務；在整體觀點方面，遊程服務係為都會型休閒農場開發主要核心指標，因此本研究建議都會型休閒農業場開發應以遊程服務為首重指標。 With the rapid development of agritourism industry, the domestic agritourism types vary. Due to different features between rural and metropolis, agritourism development in metropolis is relatively more difficult than in rural areas. In order to steady a sound agritourism development in Taiwan metropolis, government needs to review and evaluate agritourism products for meeting the features of Taiwan metropolis; and operators should develop more appropriate products for meeting the demands of market. The purpose of this study is to construct the development criterion on agritourism products in Taiwan metropolis. This study applied fuzzy Delphi technique and analytic hierarchy process (AHP) to construct and analyze development indices of leisure farm in Taiwan metropolis. The results finds that experts from different fields chose and valued various indices, however, the empirical study indicates that itinerary experience is the most important developmental criterion considered in overall experts. The findings of this study suggest that leisure farm investors and operators need to consider and value itinerary experience toward Taiwan metropolis.