以結構方程模式驗證體驗式教學品質、教學滿意度與忠誠度之關係：以國立海洋生物博物館環境教育設施場所校外教學為例

Examining the Relations among Experiential Teaching Quality, Teaching Satisfaction and Loyalty by Structural Equation Modeling: Take the Extramural Education of Environmental Education Facility at the National Museum of Marine Biology and Aquarium as an Example

我國環境教育法於100年6月5日正式實施後，海生館亦於101年12月20日通過認證，推動一系列以海洋為主題的環境教育系列課程，內容包含資源利用、生物多樣性、環境汙染以及人類行為干擾等課程。本研究透過感官、情感、思考、行動、關聯策略體驗模組（Strategic Experiential Modules，SEMs），驗證分析103及104年環境教育設施場所校外教學之體驗式教學品質、教學滿意度與忠誠度關係。研究發現策略體驗模組中，情感構面平均值最高，而感官構面最低。透過結構方程模式驗證體驗式教學品質、教學滿意度與忠誠度之關係，發現感官及關聯構面能夠顯著正向影響教學滿意度及忠誠度。研究結果顯示該教育活動能引發學員對海洋生物的情感，思考保育的重要，瞭解保護生態環境之知識後採取行動，瞭解環境與人類的交互關係。但是影響學員教學滿意度的卻是視覺、聽覺與觸覺等感官上的魅力，教育活動的趣味性，以及啟發學員瞭解人類與環境的關聯性。建議要有效提升教學滿意度，更可以優先從增加教學活動之聽覺內容、觸覺內容及趣味性著手。為了能有效推廣環境教育，兼顧尊重生命的理念，設計更多有趣且富含教育意義的遊戲，開發更多輔助教材教具提供感官魅力，或是透過新穎的多媒體及數位科技以發揮感官上的效果，吸引學員學習，是未來可發展努力的方向。 National Museum of Marine Biology and Aquarium has become a certificated environmenteducation facility since December 20, 2012 based on Environmental Education Lawimplemented on June 5, 2011. This study is aimed to understand the relations amongexperiential teaching quality, teaching satisfaction and loyalty of participants in environmenteducation programs held in National Museum of Marine Biology and Aquarium from 2014 to2015. Based on the theory of Strategic Experiential Modules, five types were included assense, feel, think, action and relate. We found that the averaged value of type in feel is thehighest whereas that of the type in sense is the lowest. Our modules show that both of facets insense and in relate have significant impacts on teaching satisfaction and loyalty. This resultsuggests that educational activities can promote motivation in learning about the knowledge ofmarine life, leading to understanding the importance in conservation and taking action toprotect marine environments. The wonderful experience through the sensation in visual,auditory and tactile was shown the most inspiring to participants to understand the relevance ofhuman beings to the environment. It is suggested that enhancing the interesting content in bothauditory and tactile is the best way to improve the teaching satisfactions effectively. Promotingthe concept on the respect for life, developing interesting educational games and/or teachingauxiliary materials to enhance the wonderful learning experience in sensation by digitalmultimedia technology is the future goal in designing environmental education programs.