健康宣稱之規範及管理制度   全文下載

The Regulation and Management System of Health Claims

隨著工商業發展及科技進步，社會人口結構趨向高齡化，國人健康意識抬頭，使致保健食品需求逐年增加，而「健康宣稱」對於提供消費者充足之選購資訊、提升國人就營養保健之認知及擴大保健食品之市場佔有重要地位，國際食品法典委員會「營養及健康宣稱使用準則」將其分為：營養素功能宣稱、其他功能宣稱及降低疾病風險宣稱。本文就大陸、日本、韓國、新加坡、美國及歐盟等國家（地區）「健康宣稱」管理制度與我國比較，並針對我國現行管理制度實務執行面進行分析，結果顯示我國「一般營養素可敘述之生理功能」營養素數量僅22項低於大陸、日本、韓國、新加坡、美國及歐盟等國家（地區），而「食品標示宣傳或廣告詞句涉及誇張易生誤解或醫療效能之認定基準[一般營養素可敘述之生理功能例句]建議程序」執行細節仍需持續精進。未來，我國將透過實務案件形成之經驗法則，並兼採國際間對於科學實證要求之標準原則，增訂「一般營養素可敘述之生理功能例句」，以保障消費者為前提，並促成產業創新及提供更優良之產品，進而達成雙贏局面。

The demand for health foods has risen over the years with the development of industry and commerce and technological advances, the aging population and - increasing health consciousness. Health claims play an important role in providing consumers with adequate information, raising awareness on nutrition and health, and expanding the market for health foods. According to the Codex Alimentarius Commission’s guidelines for use of nutrition and health claims, there are 3 kinds of claims: nutrient function claims, other function claims and reduction of disease risk claims. This article aims to compare the management system of health claims in Taiwan with other countries, including Japan, Korea, the USA and the EU, and conduct an analysis on the current system. The results - showed that our current system has only 22 nutrient function claims, which is less than the other countries. Besides, the detailed enforcement for our - directives governing “the Regulations of the Labeling, Promotion and Advertisement of Food Concerning Exaggeration, Deception or Having Medical Efficacy” and the suggested procedures for example sentences of Nutrient Function Claims still need to be improved. In the future, we will continue to add more example sentences to the list nutrient function claims by the rule of thumb of practical cases and internationally recognized norms. The objective is to create a win-win situation whereby the consumers are protected with better quality products and there is contribution to business innovation at the same time.