營建產業生態環境企業社會責任、企業形象與組織績效關連性之實證研究

Corporate Social Responsibility and the Relationship Among Ecological Environment, Corporate Image and Organizational Performance in the Construction Industry

企業社會責任 （corporate social responsibility, CSR） 近幾年來已成為世界各國熱門討論的議題，且其中涉及構面相當多樣，營建產業號稱地球雕塑師，但相對的也對其周遭生態環境造成相當程度的破壞。本研究以營建產業為研究調查對象，針對其生態環境企業面之社會責任進行深入探討，並實證其與企業形象與組織績效之關係，共計回收192家有效樣本，並進行敘述統計分析、因素分析、相關分析及徑路分析等，研究發現：（1） 營建產業對於生態環境企業社會責任之執行與認同程度仍有許多改善空間。（2） 由階層迴歸與徑路分析得知，企業形象具有完全中介之效果，顯示營建產業生態環境企業社會責任，透過正面的企業形象，確實有助於提升企業組織績效。

Corporate social responsibility is a popular theme for modern enterprises.This paper explores the relationship among ecological corporatesocial responsibility, corporate image and organizational performance inthe Taiwanese construction industry. 192 samples were collected and statisticallyanalyzed using factor analysis, correlation analysis and pathanalysis. This study found: (1) in general, contractors are not interested inecological corporate social responsibility, and there is considerable roomfor improvement; and (2) according to the hierarchical regression and path analysis results, corporate image is a mediator between ecological corporatesocial responsibility and business performance.