以結構方程模式檢驗大學生參與創意競賽之動機因素

Motivating Factors of College Students' Participation in Creative Competition, As Analyzed by the SEM Method

本研究以2014及2015年參與能源科技創意實作競賽的大學生為研究對象，探討參與科學博物館辦理之科技創意競賽的參賽動機。使用AMOS軟體進行結構方程模式分析，探究大學生團隊參加創意競賽的「社交性」、「學習成長」、「成就與報酬」三個動機因素對「社會責任」因素的預測效果，並建構大學生參與創意競賽動機之模式。研究結果發現：（1）研究模式適配度理想，適用大學生團隊創意競賽動機模式。（2）整體模型中「社交性」及「學習成長」、「學習成長」及「社會責任」、「社交性」及「社會責任」兩兩構面間具有相關且顯著正向影響。（3）大學生團隊的「社交性」及「學習成長」等動機對其「社會責任」動機具有顯著之預測效果量。其中「學習成長」動機可直接預測「社會責任」動機、「社交性」動機則可直接預測「學習成長」動機。（4）「成就與報酬」與「社交性」兩個動機間具有關聯性。

The subjects of this study were groups of college students who participated in the Energy Technology Creative Competition in 2014 and 2015. The study investigated predictive effects to social responsibility through three factors (sociability, learning and growth, accomplishment and reward) and then established a model for understanding the motivations of college students participating in group creative competitions. Major findings of this study suggested that: (1)The fitness of the model was suitable for describing college student motivation in creative competitions. (2)In the overall model, a relevant and significantly positive effect was observed between three dyads of the measured factors, specifically: ‘sociability' and ‘learning and growth', ‘learning and growth' and ‘social responsibility', ‘sociability' and ‘social responsibility'. (3)‘Social responsibility' was found with predictive effects by ‘sociability' and ‘learning and growth'. To be exact, ‘sociability' was found to directly influence ‘learning and growth', which in turn, was found to influence ‘social responsibility'. (4)A correlation was observed between the motives ‘accomplishment and rewards' and ‘sociability'.