臺灣地區博物館出版品物流管理研究初探

A Study on the Logistics Control of National Museum Publications in Taiwan

凡一所博物館（美術館），是否具有完善的規模與傳播力，由其出版刊物之品質與多樣性，可見端倪，外界可依此推估、評量其蒐藏研究與教育推廣之實力。本文研究目的在於（一）瞭解現階段國內各公立博物館、美術館出版品物流管理現況（二）比較現階段國內各公立博物館、美術館推廣刊物的行銷功能（三）探討各公立博物館、美術館出版品物流管理制度的異同點及營運效益。文中強調如何利用新觀念、新技術，結合出版品廣為流傳與庫存空間的發展，以建立良好且適當的物流管理制度，是博物館、美術館管理出版品當前應正視的問題。精簡人力與工作流程，需要靠科技的改善，來輔佐方能施行。企業界開始著重於藉由網路及供應鏈管理工具，來強化企業及產業間互動的整合效率，以達到資源的有效利用，博物館、美術館亦應與企業交流合作，並從文化與產業面的交叉思維擘畫。最後提出具體建議（一）師法企業精神鼓勵人員培訓：建請研考會專責機關組織，今後加強安排相關課程的推動，以加強各機構（博物館、美術館）的自我認知，並以建立共識及強化體制整合之共同理念為首（二）加強技術合作導向管理模式：各館應在博物館、美術館既有的經營「風格」及「定位」確立的基礎上，推展精進，建構物流營運模式。

The public evaluates the strength in education and research of a museum largely based on the quality and variety of its publications. These publications divulge the scale and ability in information propagation of museums. This article has three main objectives. First, it reveals the current logistics control of the national museum publications. Second, it compares the sales of promoting materials in museums. Third, it explores the differences and efficiency of the logistics control of museum publications. This article emphasizes the application of new ideology in developing better methods for content storage and enhancing the distribution of publications. Also, it confirms that contemporary technology can be employed for performance improvement and manpower reduction in the process of museum modernization. Today, the enterprise has combined the Internet and SCM (Supply Chain Management) to strengthen the linkage between the business and manufacturing segments for better use of the resources. Museums and the enterprise must engage in building a mutually beneficial environment. Finally, this study reaches the following conclusions. First, each museum needs to promote staff continuing education and its R & D Evaluation Commission should develop a series of courses targeting common goals and self-identity. Second, each museum should enforce technology sharing, acquire a management model to establish its own identity based on its business specialty and work out business plans following the guidelines of its existing policy.