探討高齡者永續產品幸福設計開發之影響因素與偏好

An Investigation of the Factors and Preferences for Happiness-Oriented Design and Development of the Sustainable Products for the Elderly

高齡化社會的來臨，本研究利用專家訪談、生活型態研究及問卷調查等方式，去瞭解高齡者對於永續產品的消 費態度、使用需求及幸福感認知。研究結果得到以下四個集群：（1）居家被動族；（2）自我實現族；（3）消極初老族；（4） 健康活躍族。四個族群都具有環保意識，而消費態度偏向「買對東西」且對科技產品抱持著較排斥的態度；產品需 求皆注重簡單易懂和產品耐用性。最後，引起高齡者感受到幸福的事物為無憂無慮的生活。永續產品若要讓高齡者 有幸福感，產品設計需結合他們既有的操作習慣，降低學習新產品操作的負擔，進而更貼近無憂無慮的生活。

Due to the advent of an aging society, the study adopted expert interviews, research of lifestyle and questionnaires to explore elderly consumers' attitudes, needs of use, and perception of happiness towards sustainable products. The results concluded four groups, the passive home-style group, the self-realized group, the passive young old group and the active healthy group. The four groups all contain environmental awareness. For consumers' attitudes, the four groups pay more attention to purchasing the right goods but hold a more negative attitude towards high-tech products. For the needs of production, they focus on the simplicity and durability of products. Finally, what makes the elderly feel happy arises from carefree life. Designers must combine the elderly's primary operation habits with product design so as to make them enjoy happiness. Also, the burden on learning how to manipulate new products shlould be reduced to make them closer to carefree life.