科工館觀眾意見調查－－觀眾認為我們需要改進嗎？

Survey on Viewers' Opinions about NSTM－Do Visitors Think We Need Improvement?

本研究以國立科學工藝博物館（簡稱科工館）為對象，嘗試以科工館所提供之設施或服務是否需要改進來設計題目詢問觀眾，所得結果供科工館作為營運與決策之參考。研究以問卷為工具，採用系統抽樣方式調查科工館觀眾之意見。獲得資料後，以SPSS統計軟體進行次數分析、信度分析、相關分析、因素分析、卡方檢定與變異數分析。研究發現：1.在觀眾參觀經驗方面，開館近四年之後，科工館的重複參觀率為68.3%。參觀科工館的觀眾多數有著多重目的，這群觀眾以30~39歲的觀眾為主。在參觀時間方面，大多數的觀眾停留時間介於2至4小時之間。2.觀眾對科工館的改進意見部分，就構面來看，觀眾認為科工館在展示與教育兩構面需改進的程度較高，服務構面則幾乎不用改進。就各構面的項目來看，在展示部分觀眾認為「增加可以動手操作的展覽品」以及「保持展覽品沒有故障，可以操作」是最需要改進的。在教育構面的項目部分，觀眾認為「提供『科學動手做』」是最需要改進的。3.觀眾對科工館的整體改進意見則較各項目平均為低。另成年觀眾且參觀次數較多者，認為科工館應改進的程度較高。4.本研究經由量化分析得到觀眾意見，未來將進行質化研究以深入了解觀眾意見與態度。

This study targeted the National Science & Technology Museum (NSTM). It surveyed visitors' opinions as to if the facilities or services provided at the NSTM needed improvement. The results served as a reference for the management and policy making of the NSTM. The questionnaire method was used in this research. A sample survey was adopted to examine opinions from the audience. Once data were obtained, SPSS software processed the frequency analysis, reliability analysis, correlation analysis, factor analysis, checkpoint examination and variance analysis. The research found that: 1. In the audience's visiting experiences, the rate of repeat visits was 68.3% since the inauguration of the NSTM nearly four years ago. Most visitors who had multi-reasons for visiting were mainly 30 to 39 years of age. Most visitors stayed between two and four hours. 2. Regarding opinions on NSTM improvement, visitors thought that aspects of the exhibition and education needed more improvement, while the service aspect hardly needed improvement. As for exhibitions, visitors thought that increasing hands-on exhibits and 'keeping exhibits well functioning and workable' needed the most improvement. In the educational aspect, visitors considered that the 'proding hands-on activities' section needed the most improvement. 3. The average score of visitors' opinions on the overall performance of NSTM was lower than that of individual items. Also, adult audiences and those who visited more times tended to think that the NSTM needed more improvement. 4. The research obtained visitors' opinions through quantitative analysis. In the future, qualitative analysis will also be conducted to probe in-depth audience's opinions and attitudes.