環境因素對科工館觀眾參觀動線之影響

Computer Terminal Guides and Their Effects on Visitor Traffic in the National Science and Technology Museum

科工館在公共空間設置了18台電腦導覽端末機，用來提供觀眾諮詢服務，本端末機還有另一項功能，就是每當觀眾操作一次，電腦便會記錄起來。本研究嘗試將這18台導覽端末機所累積的數據來分析，輔以科工館委託中山大學的觀眾參觀行為研究報告，來討論科工館建物環境因素對觀眾參觀動線之影響如下。一、由於科工館九如路入口及大廳環境使然，造成進館觀眾會有往左側展示廳參觀的趨勢，使得地下一樓左側、二樓左側參觀人潮眾多，特別是二樓左側又因為長廊沒有直線連通，因而造成更多的參觀人潮。三、四、六樓因為長廊有直線連通，所以可以紓解人潮，使得「左多右少」的情形有快速減緩。因為觀眾參觀時間有限、觀眾習慣從進館樓層開始參觀的參觀習性、科工館的高樓層建築方式及參觀疲憊現象都在在影響參觀民眾往高樓層（四、六樓）移動的意願。在本研究中，我們能驗證由電腦導覽端末機使用次數來推測參觀人潮的分佈，再由人潮分佈情形來推測觀眾的參觀動線。還是一個運用科技方式來節省人力、金錢的好方法。

The National Science and Technology Museum has placed a total of 18 computer stations in open areas of the museum to provide visitors with a convenient and fast source of information. But these terminal serve a second vital function for the museum. Each time a visitor makes an inquiry the request is noted and recorded by the computer. This study makes used of all of the inquiries recorded by these 18 terminals. The data was collated and analyzed by experts at Sun Yat-sen University to discover what it can tell us about visitors and their desires for information about exhibits and activities in the museum.