博物館出版品利用之分析探討：以國立自然科學博物館為例

A Study of the Use of Museum Publications: A Case Study of the National Museum of Natural Science

博物館為一文化機構，透過出版使其資源得以存留及散播，既滿足社會大眾的學習需求，也成為博物館創造知識的途徑。博物館的出版品具有超越時空及無遠弗屆的特性，透過贈送、交換、銷售、及行銷傳播推廣，展現博物館蒐藏、研究、展示、及教育的功能。簡言之，博物館出版最主要目的是為了行銷宣傳，以推動館務，達成博物館的目標。本文首先介紹什麼是博物館出版品，以及科博館出版品的種類，並以各樣統計數據呈現科博館出版品目前的利用情形，包括交換贈送、展售行銷、推動館務等，最後就現況作分析探討，同時提出六項建議供為參考。

Museum is a culture institution. It preserves and disseminates its resources by way of publishing to satisfy the learning needs of the general public and to become the path of the creation of knowledge. The museum publications own the characteristics beyond the time and space. It helps to make the museum's function of collection, research, exhibition, and education come true through publications presenting, exchanging, selling, and marketing. In brief, the main purpose of the museum publications is to market the museum to reach its goal. The article introduces what the museum publications are first, then their categories. Sorts of data are showed and analyzed to state how the museum publications are used in presenting, exchanging, selling, and marketing. Six suggestions are offered for references in the end.