國立自然科學博物館家庭觀眾參觀行為研究

A Study of Family-group Visitors' Behavior in National Museum of Natural Science

本研究旨在探討博物館展示與家庭觀眾之行為關係。主要參酌觀眾評量的架構並考量國人的參觀特性等進行觀眾研究，探討家庭觀眾在展示區域內的行為活動。研究中以結構式追蹤調查方式進行觀察記錄，以國立自然科學博物館科學中心為研究的主體，在週休二日期間針對家庭觀眾在展示區域內的一切行為予於觀察，包括駐足參觀與操作或參觀時間的計測等。透過本研究希望能為博物館提供策展與展示規劃時之參考。本研究結果發現如下：1.駐足與否和入口的位置有關，越靠近入口的展示單元其吸引力越高；2.操作參與型展示較按鍵啟動型展示及靜態型展示更容易引起家庭觀眾駐足；3.易操縱、與觀眾互動性佳的展示較易吸引家庭觀眾駐足；4.展示型態的不同與家庭觀眾參觀展示的持續力有關；5.家庭觀眾並非花費所有參觀的時間在展示上；6.家長觀眾參觀或操作展示的持續時間明顯較兒童觀眾為高。

This study aims to explore the interrelation of the interactive display and family-visitors' behavior when they visit museum exhibition. Referring to the structure of visitors' evaluation and considering the visiting characteristics of our people, this study investigates the behavior interaction of family-group visitors in the research field. The study attempts to research all the family-group visitors' behavior including the tracking and timing measure occurred in National Museum of Natural Science via non-participating observance on holiday. Hopefully, the result of study can be contributed to the museum for reference when they plan the new interactive exhibition. The study finds the following 1 The attraction for family-group visitors are related to the entrance. The most attracted display unit is always near the entrance of exhibition. 2 Comparing with the Knobbing display and static display , the operational involvement display is more attractive to family-group visitors. 3 It is more welcomed by the family-group visitors when the display is easy to operate and demonstrate good interaction. 4 The different types of displays influence the holding power of family-group visitors. 5 The family-group visitors will not spend all the time in handling or visiting displays. 6 Comparing with the children, the parent-visitors operate and demonstrate the displays showing more holding power than their children.