文化差異、合作存續與環境之關係探討──以臺灣中小企業為例

Cultural Differences, Cooperation Duration and Environment—A Study of Taiwan’s Small and Medium sized Enterprises

企業面對全球化的競爭與趨勢時，會積極從事海外投資並擴大企業的經營範疇。然而，海外市場投資最容易遭遇到的問題就是文化上的差異。是此，本研究目的在於探討文化差異對於合作存續時間的影響。同時，環境的變動對於企業來說是影響能否在地主國與當地企業長久合作重要因素。本研究針對臺灣中小企業進行調查，共回收76份問卷，利用迴歸分析進行假設的驗證。結果發現，文化差異越大，則實際上合作存續期間會明顯減少。而在環境因素方面，當環境變動的越大，則會緩和文化差異與實際合作存續時間之間的負向關係。也就是說，環境因素具有干擾的效果。

To survive and compete, firm has had to make FDI and expand its business scope to the oversea. However, it is no doubt to firm that FDI would meet cultural difference in the foreign market. This work reviews the international strategy of SMEs in Taiwan, to which on the relationship between cultural difference and cooperation duration. Furthermore, the influence of environment on international strategy has become a central topic in this study. According to the 76 questionnaires and analysis, we find that the cultural difference would make real time of cooperation duration decrease. Besides, environment has the moderating effect to weaken the negative relationship between cultural difference and duration.