樂當低頭族？智慧型手機行動 應用程式之使行為與孤寂感的關聯

Phubbing in the World: The Smartphone Mobile Application User and Loneliness

智慧型手機是時下最熱門的科技產品，通訊、上網、娛樂及消費等功能俱全，是行動版的網頁載具，因此成為僅次於錢包而被人隨身攜帶的物品。近年更因為各式行動應用程式的快速開發，讓手機使用時間變得更長。為了探究沉浸行動應用程式的原因，本研究運用文字探勘方法，從使用者的動機中歸納出五個行動應用程式的使用因素。另外，手機使用時間變得更長，是否如同多數研究指出，網路科技的過度使用會導致人際疏離，而與孤寂感有關？本研究利用孤寂感量表檢驗行動應用程式的使用因素與孤寂感知關聯，發現以往研究強調網路科技的「互動」是影響使用的主因，但手機行動應用程式的使用因素則是在「認同形成」上有更明顯的影響。換言之，以通訊傳播為主要使用價值的智慧型手機，在行動應用程式的使用上自我實踐的滿足更勝於人際交往與關係建立的需求。

Recently, smartphone mobile application has become popular, and we can see a lot of people use the smartphone everywhere. However, it leads human relationships become alienation. The previous studies confirmed that there is a significant correlation between technology adoption behavior and loneliness. Therefore, this study wants to know whether there is a correlation between smartphone users’ loneliness and usage of mobile application？ A qualitative method applied to explore the attributes to attract users to immerse smartphone mobile applications. And then, based on the qualitative analysis results, a survey was developed to determine the relationship of the smartphone users' technology adoption behavior and loneliness. Finally, this result found that the main factors affect the users’ technology adoption behavior is ＂identity formation＂.