金融海嘯後建構東協加－－區域市場內產業網路的策略芻議

A Strategic Proposal of Industrial Network in ASEAN Plus 1 Area Market after the World Financial Tsunami

亞洲國家依附美歐市場之經濟與產業型態，在金融海嘯中遭受美歐市場萎縮所致的影響甚重，突顯亞洲企業欠缺經濟自主性的不利事實。本文就東協共同經濟體所引發的亞洲區域經濟新情勢及金融海嘯後大陸市場對國際經濟影響力所引發的經濟新思維，以台灣企業的立場，思考東協加－之龐大亞洲區域市場對台商提升國際化經營體質之意義。本文就該區域的總體經濟特徵，確認其中適合台商經營能力的策略機會，根據台商在大陸投資經驗與兩岸分工組織型態，引用產業網路國際分工的理論觀念，構思能夠讓台商更深化國際資源佈局，建立在亞洲新市場之市場自主性、自有品牌、自主研發等經營實力的策略架構。本文建議的網路類型包括：加工出口產業、協力體系產業、內銷服務型產業、策略聯盟型（高科技）等經營架構。

The economies and industrialized Asian countries rely primarily on American and European markets. In the financial tsunami of 2008, the exports of Asian countries was heavily affected by the declining American and European markets, which has revealed an adverse impact on Asian countries that lack economic autonomy. We analyzed the overall economic conditions of the regional market initiated by ASEAN and new economic thinking triggered by the economic impact of Chinese markets to the international community. The perspective of Taiwanese enterprise was considered in view of enormous Asian regional markets in ASEAN plus One, to promote Taiwanese business internationalized management. According to macroeconomic features of the region, we confirmed strategic opportunities suitable for Taiwanese business managerial styles. Based on the previous investment experience of Taiwanese business in China and the cross-strait labor division, a new managerial pattern has developed. This study adopted the theories of business network and internationalized labor division to structure Taiwanese business to intensify international resources and build a strong managerial strategic framework, i.e. market autonomy in Asian emerging markets, own brand, and independent R&D. This business network is recommended to follow these patterns are exports, cooperation system industries, domestic sales and service industries, and strategic alliance (high-tech) industries.