影響花宜地區原住民族農友投入有機農業行為意向之研究

A Study of Influence on Hualien-Yilan Indigenous Farmers’ Intention to Adopt Organic Farming

原住民族地區雖然地處偏僻，經濟發展緩慢，但是發展有機農業卻是一項契機，因為具備天然屏障，水源乾淨無污染，適合發展有機農業。近年來有機農業在花蓮宜蘭原住民族地區生根茁壯，為了瞭解影響花宜地區原住民族農友投入有機農業的因素，本研究結合計畫行為理論與影響態度因素及責任感作為變項，嘗試建構一個解釋投入意向的模式。本研究的調查對象為花宜地區實際從事農業耕種的原住民族，不限制是從事有機耕作，瞭解影響投入有機農業的因素，另從不同的栽培模式，比較兩者的差異性。研究結果顯示：有機栽培與慣行栽培之花宜地區原住民族農友，在投入有機農業的因素有差異性，另外在不同人口統計及農業經營屬性，對於投入有機農業亦有差異性。本研究也建議，為了提升實際務農之花蓮宜蘭原住民族投入有機農業的意願，輔導單位除了研擬相關輔導措施與補貼方案外，還要重視族人最關心的農業經營上切身問題。

Though indigenous regions are remotely located with low economic growth, the development of organic farming is a turning point as there is natural barrier and unpolluted water suitable for organic farming. In recent years, organic farming is thriving in the Hualien-Yilan indigenous region. To understand factors affecting indigenous farmers in Hualien-Yilan area to adopt organic farming, the study which integrates Theory of Planned Behavior (TPB) and Diffusion of Innovations Theory and takes responsibility as the variable attempts to build a model explaining the inclination toward organic farming. The study takes indigenous farming, organically or inorganically, in the Hualien-Yilan region as the subject to know factors affecting the adoption of organic farming and to compare their difference from various cultivation patterns. The findings of the study: Hualien-Yilan indigenous farmers who adopt organic cultivation and those who adopt conventional cultivation show difference in influential factors for adopting organic farming. Besides, there is difference in adopting organic farming against different demographics and attributes of agricultural management. To increase inclination of Hualien-Yilan indigenous farmers to adopt organic farming, the study also suggests that competent authorities draw up guidance measure and subsidy plan as well as value agricultural management concerned by the Indigenous Peoples.