英文摘要 |
In the past, most researchers used to adopt logic positivism in entrepreneurship studies so that they were constructed on static, unilateral, and one-level perspectives that could not describe the dynamic process of entrepreneurship. In this paper, we avoid following such paradigm and turn our interests to entrepreneurial experience. We intend to use a more radical and novel methodology to reveal the nature of entrepreneurship, namely, its dynamics and complexity. Therefore, we take a new perspective on entrepreneurship to view the narrative of entrepreneurship as a representation of experience. We advocate learning from entrepreneurs’ experience rather than generalized models. As a result, we adopt the complexity adaptive system (CAS) as a new theoretical perspective and narrative inquiry as a fresh methodology. This way, entrepreneurship is viewed as a dynamic process. All accounts are arranged in three stories: “The first step in entrepreneurship,” “Evolution of entrepreneurial process” and “Story within the story: nostalgia and fantasy of Yan-shuei.” Through the lens of CAS, this research exemplifies that successful entrepreneurship is simply not the result of perfect planning in advance or opportunity identification but an action-oriented project. Entrepreneurs should conduct a series of actions in chaotic environment and utilize storytelling to convince people to get involved in their business. With these metaphors, this research attempts to inspire entrepreneurs and make their entrepreneurship prosper. Another contribution of this research is the application of narrative inquiry in entrepreneurship research. Narrative inquiry seeks the meanings beneath the surface of events through the interactions between researchers and interviewees. This novel methodology can fill the gaps created by previous entrepreneurship researches which focus on one-level analysis and bring about new research interpretations and managerial implications. |