英文摘要 |
A parent company may fund and dominate several small ventures in attempts to enter important emerging markets unrelated to its own core business. Often, however, is the case that small, unrelated ventures not only suffer from the liability of smallness but also do not benefit from synergy due to unrelatedness. If they are forced to leave the entered markets, the parent company’s entry failed, to put it simply. Hence, the parent company must help its ventures to remain in unrelated markets, and one direct way to accomplish this is for the parent company to serve as a community player in their task environments, thus shielding small ventures from any unforeseen environmental turbulence. In so doing, the parent company then becomes more unrelated diversified. In a sample of Taiwan listed steel companies from 1994 to 1999, this study’s empirical examination clearly confirms that a positive relationship exists between the number of small unrelated ventures a parent company funds and dominates and its degree of unrelated diversification. Traditional strategy theory treats outward investment as an alternative to diversification. Yet the result here suggests that the relationship between outward investment and diversification may be more complicated than traditional strategy theories hold and needs further research. |