科技接受模式於體育運動之應用探討

An application of acceptance technology model in sports field

科技接受模式（technology acceptance model，TAM），為預測與解釋使用者科接受情形中廣為使用的模式，其探討範圍已從初始的企業環境，拓展至個人、家庭、網際網路與行動通訊平台情境，惟國內體育運動領域對科技接受模式之瞭解及其應用仍待相關研究議題之開拓，以豐富該領域之研究內涵。爰此，本研究以科技接受模式的發展為開端，探討科技接受模式目前於國內體育運動領域之研究現況，及其未來相關議題應用之可行性，進以提出具體建議，以供未來相關研究進行之參酌。科技接受模式之發展可分為三個面向，分別為外部變項的新增、其他理論的結合與新增構面，然國內體育運動領域採用科技接受模式之研究，多數研究架構為模式的驗證，對模式未有進一步的推演與發現。是此，將科技接受模式應用於體育領域，可與廣大體育運動科技使用者溝通，提供體育運動科技開發之依據，並提升系統的接受程度，培育持續運動人口，進而帶動整體運動科技產業之產值。Technology Acceptance Model (TAM), a popular model to predict and describe the condition of users' accepting technology, is used to discuss not only the initial enterprise environment but also individuals, families, internet and mobile communication platform. However, domestic sports field still wait for the research into TAM to enrich the application and connotation of the issue. Hence, the research begins with the development of TAM, considers the current situation of domestic sports field, and discusses the feasibility to apply TAM in order to advance specific suggestions for the future research. The development of TAM can be divided to three aspects, such as the exterior increase of variables, the combination of other theories and the new dimensions. Also, mostly the study applying TAM by the domestic sports field is about the test of the model, but not about the further expansion and finding of the model. Therefore, we can adopt TAM on the sports field to communicate with the users of sports technology, provide some foundation of sports technology innovation, and enhance the acceptance of sports technology system. Besides, by adoption of TAM, we can cultivate people with long-term exercise and farther bring up the product of sports technology industry.