英文摘要 |
By organizing accounting records, such as circulation volume, advertising revenue, reporting/editing costs, printing costs, and company capital, from the 1950's, an annual profit and lose report was created for Taiwanese leading newspapers from the year of 1953. The article then analyzes this report, lays out the dynamics of newspaper operation and management, and also defines historical meanings that each piece of information pinned down, or may have implied. This article wishes to serve as a general beginning point to studying Taiwanese newspaper industry in the 1950's, from the operating and managing perspectives. |