英文摘要 |
e-Learning system as an important training and knowledge transfer tool to cultivate new and existing stuff competence and enhance enterprise competitiveness.Users’ acceptance is the first step to achieve a successful e-Learning system. Owing to the individual is embedded in organization, organization factors also contribute to the individual behavior differences. In the words, both of the organizational factors and employee factors affect the individual acceptance. In this study, unified theory of acceptance and use of technology (UTAUT) was the foundation theory to study the individual level factors. The innovation diffusion theory general model (IDT general model) was applied to explore the organizational level factors. With the two theories and literature review, the study constructed an integrated multi-level model analysis of IDT General Model and UTAUT. The research conducted a questionnaire survey. Subsequent statistical data analysis included SPSS17, LISREL8.8, and HLM6.06. The formal questionnaire selected paired samples of one manager and 30 employees to each organization. With a total of 33 managers and 860 employees valid pairing questionnaires, multiple regression analysis and hierarchical lines model were adopted for multi-level analysis. The research has shown: (1) In the organizational level, the factors of technology innovative and environment opening characteristics have obvious positive influences on the adoption of innovation technology and indirect positive influences on behavior intention. (2) In the Individual level, the performance expectations, efforts expectations and social influence have obvious and positive impact on the behavior intention. (3) The factor of Innovation technology adoption strengthens the positive influence of the performance expectations on individual behavior intention. Therefore, organization should realize more about not only the individual user factors but also the external environment factors on importing e-Learning system. Enterprise could promote employees’ understanding of innovation technology adoption by using strategic management tools. Hopefully, the results might provide enterprise with useful suggestions on doing needs assessment on introducing e-Learning system. |