大學出版社發展數位出版之契機分析

隨著網際網路的興起，知識的洪流影響了傳播模式與閱聽習慣的改變，數位化的風潮正瀰漫著整個出版產業，傳統實體的出版的模式漸漸融入了資訊技術，出版的模式也適之轉變。為了迎拉商業出版社的競爭與知識出版傳播的變革，以傳播學術研究成果和服務研究學者為出版精神的大學出版社，也必須考量數位出版的必要性。本研究將以擅長分析產業內、外部競爭環境的SWOT分析（Strength、Weakness、Opportunity、Threat）來作為文獻分析法的進行，透過掌握大環境趨勢變化和瞭解既有資源下，分析大學出版社發展數位出版之可能契機。

As the rise and development of the Internet, we change our communication and reading habits dramatically. Also, with the trend of the digitalization, it makes the materialized publish merge into the information technology and changes the operation and process of the publish. Therefore, the University presses have to consider the necessity of digital publishing for the competition of the business publishers. This article proposes the SWOT analysis to find the possibility of the University presses developing the digital publishing.