從物業管理專業服務探討都市商店街維護管理委外方式之研究

A study on outsourcing model of maintenance in shopping district base on professional property management

自推動形象商圈改造相關計畫後，台灣都市商店街景觀逐漸受到重視，而台灣的商店街公共資產開始有前期規劃設計，卻無後期完善維護管理機制而產生失衡狀態。近年台灣公部門業務委外執行逐漸普及，此現象將開啟商店街物業管理專業之新商機。目前商店街設施維護管理之主管單位多且對口單位與通報程序繁複導致執行效益有限。本研究探討物業管理公司取代目前由公部門執行的維護管理，將商店街公共資產委託民間整合管理，導入物業管理以垂直式建物或公寓大廈管理為服務對象的思維，以此轉換於水平空間中的商店街為對象，試研究論述是否可藉由物業管理公司達到商店街設施管理更大之效益與品質的維護，為本研究所關心之主軸。本研究以物業管理的概念為核心，配合文獻回顧彙整方式探究，並且透過實地訪談公部門權責單位以及商店街自治管理委員會，釐清都市商店街設施維護管理「委外」「有意願委外」與「不考慮委外」的項目業務相關看法整理，從需求面比對物業管理專業服務的分析，並建立都市商店街後期經營與維護管理委外的機制與方式。藉由研究分析與歸納，將目前公部門業務加以整合，可提升管理效益與品質，提擬以下各方案：政府各單位分別執行、整合相關業務委託物業公司、成立常設性且具公權力的管理組織等方式，論其三者間管理機制執行與公私部門間改善的建議，以達都市商店街永續經營之目標。研究結論提出都市商店街委託物業管理專業服務之優缺點，並提擬建議項目如下：1.商店街管理組織完整運作的必要性；2.商店街設施公共資產管理權責釐清的重要性；3.商店街管理法源的建立；4.成立商店街維護管理專業經理人的制度。

Since the transformation plan to promote the shopping district, Streetscape of shopping street be taken seriously gradually in Taiwan. At present, maintenance facilities of shopping district units in charge of public sector workers such as Maintenance office bureau or Economic affairs bureau of public works in government. The result of poor that maintenance on shopping district, because of public assets are pre-planning and design, but not to improve the maintenance and administration. In recent years, outsourcing public property management is now in widespread use progressively. This phenomenon will open a shopping professional property management of new business opportunities. Shopping district will be integrated outsourcing the management of public assets by the property management companies to explore the possibility of outsourcing by way of change management to improve efficiency. The concept is the main axis of this study. To investigate outsourcing model as the viewpoint of public sector staff and property management companies. Make a proposal and give recommendations for the implementation of various government units, integrated property affairs outsourcing companies, or the establishment of a permanent manner of the management of public power organizations. Found the outsourcing model of property management by analysis of the study and classification. Attain to a goal that shopping district of sustainable.