This study aimed at exploring the effects of learning environment, psychological state, and creative personality had on the students’ creativity in the field of media design. Based on the analysis conducted, a predictive model of creative thinking has thus been established. From the two groups in the experiment, Group One(n = 410)served as the calibration sample for testing the most appropriate structure of the imagination scale using exploratory factor analysis. Group Two(n = 982) served as the validation sample using confirmatory factor analysis for testing the established structure from Group One. The hypothesis of the study—that both intrinsic motivation and inspiration through action mediate the effects of influential predictors and creativity—was partially supported. The structural model indicated that creative personality has the strongest effect on students’ creativity. The study results also showed that most environmental predictors influence students’ creativity through inspiration through action, while most psychological predictors influence the creativity through intrinsic motivation. |