Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan

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篇名	Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan
作者	Ming-Cheng Lai (Ming-Cheng Lai)、Feng-Sha Chou (Feng-Sha Chou)、Yu-Jen Cheung (Yu-Jen Cheung)
起訖頁	137-150
關鍵詞	relationship marketing、relationship quality、customer loyalty、medical device industry
刊名	International Journal of Business and Information
期數	201306 (8:1期)
出版單位	International Business Academics Consortium
該期刊-上一篇	Adoption of Instant Messaging by Travel Agency Workers in Taiwan: Integrating Technology Readiness with the Theory of Planned Behavior