Adoption of Instant Messaging by Travel Agency Workers in Taiwan: Integrating Technology Readiness with the Theory of Planned Behavior

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篇名	Adoption of Instant Messaging by Travel Agency Workers in Taiwan: Integrating Technology Readiness with the Theory of Planned Behavior
作者	Yueh-Chun Shih (Yueh-Chun Shih)、Shin-Tsen Fan (Shin-Tsen Fan)
起訖頁	120-136
關鍵詞	Instant messaging (IM)、travel agency、technology readiness index (TRI)、theory of planned behavior (TPB)
刊名	International Journal of Business and Information
期數	201306 (8:1期)
出版單位	International Business Academics Consortium
該期刊-上一篇	The Revised Technology Acceptance Model and the Impact of Individual Differences in Assessing Internet Banking Use in Taiwan
該期刊-下一篇	Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan